Beauty, elegance, refinement, precision – Campagnolo industrial design is outstanding.
Playbook for Business Designers
Playbook for Business Designers
Beauty, elegance, refinement, precision – Campagnolo industrial design is outstanding.
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It’s very unstated design. Really, you have to stop and feel the subtle interplay between form and function. What I always admired was this unmistakable attention to detail, every component tirelessly crafted to give you the ultimate brand experience of Campagnolo. Arguably the world’s greatest bike component manufacturer. Even parts that were designed 30 plus years ago have this unique quality. The twist in this story of Italian manufacturing heritage is how the Japanese manufacturers have struggled to emulate such brilliance.