Sport is simple

howies

Originally wrote this back in 2009. Still a refreshing idea.

Howies are on to something with this print campaign. In a world that’s increasingly disenfranchised by the economic struggles, bitter foreign wars and a sense that big government is part of the problem, a return to simplicity is a strong message. It’s a brand that is daring, albeit with a simple bold message of peace & tranquility.

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