Coffee Supreme’s take-out cups were already known in NZ and Australia for being unusual, distinctive and quirky, so while we knew from our re-brand brief that they wanted the brand to ‘grow up’, they felt it was important they didn’t lose their individuality.
Cleverly sophisticated and stylish design team at coffee supreme in NZ who give you these delightful cups.
Design and brewing, hand-in-hand:
When coffee drinkers pick up a cup of Supreme coffee they have high expectations. Our approach is based on finding the best quality raw materials – the green beans – that we can obtain, and then roasting them carefully so that the entire inherent flavor potential comes through in the cup.
Independent specialty coffee roasters all nodding in agreement.
As we all know, understand, and imagine; Gucci sells sex. Since 1994 when Tom Ford took over Gucci the company had one clear message “sex!” It was the sexual revolution of women lead by Tom Ford who’s dream was who’s dream was to empower women on a sexual level.
This recent campaign follows a simple undeniable trend: Sex sells. Gucci rose out of what seemed certain bankruptcy to one of the most popular and successful luxury fashion retailers.
Although controversial the original provocative ad campaigns by the “then” creative director Tom Ford ensured his message of sexual empowerment became a series of intriguing ads.
But let us be clear about the “now” brand message under new leadership of Frida, Gucci is a beacon of luxury taste, a fashion role model with a halo of respect. The imagination runs wild on Gucci’s seductive visuals, never the explicit. Sure my own righteousness is questionable.
Ije Nwokorie, Senior Strategist, Wolff Olins – Asks ‘Do brands matter in a recession?’ The short answer is if your brand is just about image then no. Competition will catch up. People flip in and out of perceived ‘brand image’ by mood and ultimately what’s in your wallet. But if your a world class brand it’s always about reality. Putting that little suggestion of empathy back to your customers and taking a view on what’s happening in the world. True to what you believe is reassuring and trustworthy.
Such renowned Perla luxury. Aside from the painfully skinny model I’m loving that lush purple tint which completes the black label look. Oh, the new Perla site is a dream, featuring a 1920’s art direction for this season. Hmmm! Back to reality, David Hume’s Essays, Moral and Political, 1742, include:
“Beauty in things exists merely in the mind which contemplates them.”
Within reason. I would argue certain beauty requires zero contemplation. It just is (example: Campagnolo)